Balboa Park Cultural District Experience Plan

Since the 2020 pandemic, the District’s visitorship has declined. Institutional partners came together to reinvigorate the regional gem.

As Design Director, I brought together a team of planners, designers, and equity-centered researchers including Openbox, RIOS, Pro-Fun, Victoria Plettner-Saunders, and The AjA Project to assess current-day experiences in the District and develop a strategic plan with the Balboa Park Cultural Partnership.

The research

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The insights

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The outcome

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